Collection of Information
How Your Information is Used
AA uses information for several general purposes: to fulfill your requests for certain products or services, to personalize your experience on our website, to keep you up to date on the latest special offers, or other information we think you'd like to hear about, and to better understand your needs and to provide you with better services. We may also use your information to send you direct marketing information or contact you for marketing research. From time to time, we may send you notices of special offers, and other promotional communications. We will always give you the opportunity to "opt out" of receiving direct marketing or market research. This means we assume you have given us your consent to collect and use your information in accordance with this policy unless you take affirmative action to indicate that you do not consent, for instance by clicking or checking the appropriate option or box at the point of collection. In some cases, when applicable, we will provide you with the opportunity to "opt in." This means we will require your affirmative action to indicate your consent before we use your information for purposes other than the purpose for which it was submitted. AA may collect information about the use of the Site, such as the types of products or services used and how many users we receive daily. We may use all or part of any information that you provide on this Site to personalize your experience the next time you visit us. This will make better use of your time and should make your visit much more productive. We may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your personal information (e-mail, name, address, telephone number) is not transferred to the third party.
Cookies and Tracking Technology
Sharing your information
To provide and process the products or services you request, AA shares your Personal information with our authorized service providers that perform certain services or functions on our behalf. We only share information about travel either reserved or purchased on the Site. Our service providers need information about you, as well as your credit card information, to process and confirm your travel reservation. These service providers may disclose information about you to hotels, airlines, cruises, rental cars, and other travel suppliers whose services you have purchased. Like any other travel agent, this information must be shared with our travel suppliers to confirm your reservation and travel preferences. Although AA offers travel products from hotel, airline, cruise, rental car, and other travel suppliers that are reputable companies, we have not placed limitations on these suppliers from using or disclosing your information without your permission. Therefore, we encourage you to review the information privacy practices of any travel suppliers whose products you purchase on the Site. In addition, these travel suppliers may also contact you as necessary to obtain additional information about your confirmed reservation. AA will occasionally share aggregated information with our service providers. This information does not contain any personal information and is used to develop featured programs and content that will be of interest to our members and site visitors. In the event that you make a new, or update an existing, travel reservation by calling our toll-free number, your information may be accessed by a third-party service provider, as necessary, to respond to your request for customer service. AA may contract a reputable third party to facilitate the distribution of survey, promotion, or sweepstakes programs. Upon completion of these projects, all information is returned to AA.
AA may be required by law to disclose information you have provided in obtaining our travel products or services. AA may also disclose information against someone who poses a threat to its interests (such as customer fraud) or whose activities could bring harm to others. In addition, it may be necessary for AA to provide customer information to third parties, such as credit card companies, for the purpose of resolving disputes that arise in the normal course of business.
Privacy-Related Inquiries and Complaints